Just as with an individual client, I think it is important for teams to consider how they are managing and shaping their external relationships - ie the interfaces with different parts of the wider organisation in which they operate. Teams as well as individuals have stakeholders and all too often these are poorly understood and unsystematically managed. Somehow the conversation about stakeholder management either never makes it to the team agenda or gets squeezed at the end the meeting. However failing to meet stakeholder expectations can be severely career limiting.
So... do we do teams a disservice if we only teach them how to look in and forget to teach them to look out to the wider world?
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